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网络赋能乡村，共富路上“钱”景无限——杭州电商直播助力经济腾飞案例剖析

Empowering Rural Areas through the Internet: Unlimited “Money” Prospects on the Path to Common Prosperity —A Case Study of E-commerce Live Streaming Boosting Economic Takeoff in Hangzhou

Progress in Social Sciences / 2025,7(3)：243-248 / 2025-03-28 97 66

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• Authors: 刘雅雯     
• Information:

• Keywords: 电商直播；乡村振兴；产业融合；政策扶持；农产品销售
• E-commerce live streaming; Rural revitalization; Industrial integration; Policy support; Agricultural product sales
• Abstract: 在互联网浪潮的席卷下，电商直播犹如一颗冉冉升起的新星，在农村经济发展的浩瀚星河中熠熠生辉。本研究以杭州为观察窗口，深入剖析了电商直播在乡村大地生根发芽、茁壮成长的过程，以及其为当地农产品销售、就业机会拓展和居民收入提升所注入的强劲动力。通过对一系列鲜活案例的挖掘与分析，本研究旨在提炼出可复制、可推广的经验模式，为其他地区农村电商直播的蓬勃发展提供有益借鉴与启示。
• Under the sweeping tide of the Internet, e-commerce live streaming has emerged as a rising star, shining brightly in the vast galaxy of rural economic development. This study takes Hangzhou as an observation window to deeply analyze the process of e-commerce live streaming taking root and thriving in rural areas, as well as the strong impetus it has injected into local agricultural product sales, job expansion, and income growth for residents. By unearthing and analyzing a series of vivid cases, this study aims to distill replicable and promotable experience models to provide beneficial references and insights for the vigorous development of rural e-commerce live streaming in other regions.
• DOI: https://doi.org/10.35534/pss.0703042
• Cite: 刘雅雯．网络赋能乡村，共富路上“钱”景无限——杭州电商直播助力经济腾飞案例剖析［J］．社会科学进展，2025，7（3）：243-248.