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电子商务中个人信息保护的实证研究及反思

Empirical Research and Reflection on Personal Information Protection in E-commerce

社会科学进展 / 2025,7(2)：168-173 / 2025-03-07 28 20

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• 作者： 陈莹莹     
• 单位：

  上海政法学院，上海

• 关键词： 电子商务；个人信息保护；隐私政策
• E-commerce; Personal information protection; Privacy policy
• 摘要： 随着互联网的深入发展，电子商务环境下的个人信息保护面临着与传统隐私保护不同的问题。经过实证研究发现，电商平台大多通过在使用前弹出隐私政策来提示消费者，以此收集和保护个人信息，然而经分析，可以发现其中存在诸如主体双方地位不对等、消费者选择权受损、未成年人信息保护不到位、相关监管缺失等问题，对此，可以通过创新个人信息保护理论及优化法律体系、建立用户自我保护防线、加强未成年人保护、健全多元化监督机制等手段，规范和完善电子商务中个人信息的保护。
• With the in-depth development of the Internet, the protection of personal information in the e-commerce environment faces different issues from traditional privacy protection. Through empirical research, it is found that most e-commerce platforms prompt consumers with privacy policies before using their services to collect and protect personal information. However, upon analysis, it can be discovered that there are problems such as unequal status between the two parties, damage to consumers’ choice rights, inadequate protection of minors’ information, and the absence of relevant supervision. To address these issues, measures such as innovating personal information protection theories, optimizing the legal system, establishing user self-protection lines, strengthening protection for minors, and improving diversified supervision mechanisms can be adopted to regulate and improve the protection of personal information in e-commerce.
• DOI： https://doi.org/10.35534/pss.0702029
• 引用： 陈莹莹．电子商务中个人信息保护的实证研究及反思［J］．社会科学进展，2025，7（2）：168-173.