With the acceleration of rural economic development and urbanization, the influx of rural population into cities has led to prominent issues such as land abandonment and the “non-agriculturalization” and “non-grainization” of farmland. This study takes Y Town in Yancheng City as an example, where the implementation of land transfer policies has been notably effective, and the pilot project of “combining small fields into large fields” has been successful. Through field research and the application of policy adaptation models and stakeholder theory, the study analyzes the conditions for the success of the policy pilot in Y Town, including the adaptability of the policy to the environment, interest coordination, and flexibility in execution. The experience of Y Town provides valuable insights for the implementation of rural land transfer policies and holds theoretical significance for policy demonstration and promotion, aiming to serve as a reference for the execution and dissemination of rural land transfer policies.