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基于消费心理层次的景区文创产品设计和研究

Design and Research of Scenic Area Cultural and Creative Products Based on Hierarchies of Consumer Psychology

Progress in Social Sciences / 2025,7(1): 1-4 / 2025-01-20 126 300

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• Authors: 张致硕      李嘉仪      吕子弋      朱航      杨双越     
• Information:

  张家口学院，张家口

• Keywords: 文创产品设计；消费心理层次；行为模式分析；景区文化传承
• Tourism development; Cultural heritage; Consumer psychology; Experiential consumption; Creative product design
• Abstract: 随着旅游业的蓬勃发展，景区文创产品作为文化与旅游深度融合的载体，其重要性日益凸显。体验消费时代的到来使消费者对生活品质的追求远超生存需求。文创产品作为一种形式多种多样的物质载体，也在某种程度上满足了人们的精神需求。由此，面对当下文化市场与消费者的双重需求，研究消费心理的相关知识，对景区文创产品的市场发展和文化传播都起到至关重要的作用。本研究以消费心理层次为视角，通过对消费者的本能层次、行为层次来详细阐述消费者购买文创产品时所表现的心理状态和行为模式，并以消费心理为基本立足点进行阐释。以文化市场和设计的结合为切入点，以促进文化健康发展和正确引导消费心理为目标，深入剖析消费心理与景区文创产品设计之间的关系。
• The burgeoning growth of the tourism sector has underscored the significance of cultural and creative products (CCPs) in scenic areas as a means to integrate culture with tourism experiences. As we enter an era characterized by experiential consumption, consumer expectations have transcended basic survival needs to encompass a heightened pursuit of quality of life. This study explores the influence of different levels of consumer psychology on the design of CCPs within tourist attractions. By examining how varying psychological factors shape consumer preferences, this research seeks to highlight the importance of aligning product design with the evolving demands and aspirations of consumers. Understanding these dynamics can guide designers and marketers in crafting CCPs that not only preserve and promote cultural heritage but also provide meaningful and memorable experiences for visitors.
• DOI: https://doi.org/10.35534/pss.0701001
• Cite: 张致硕，李嘉仪，吕子弋，等．基于消费心理层次的景区文创产品设计和研究［J］．社会科学进展，2025，7（1）：1-4.