国际中文开源期刊平台

融媒体视野下海陆丰红色文化的传播路径探究

Exploring the Communication Path of Red Culture in Hailufeng from the Perspective of Integrated Media

社会科学进展 / 2024,6(5)：1320-1325 / 2024-11-05 24 35

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• 作者： 欧阳彪     
• 单位：

  汕尾职业技术学院海陆丰红色文化研究中心，汕尾

• 关键词： 海陆丰红色文化；融媒体；传播；路径
• Hailufeng red culture; Convergence media; Dissemination; Path
• 摘要： 海陆丰红色文化作为汕尾地方品牌文化，具有重要时代价值。融媒体环境下海陆丰红色文化传播面临着传播内容空泛化、传播过程碎片化、传播渠道扁平化等困境。面对融媒体环境，海陆丰红色文化传播亟待通过创新传播语态、打造全方位的传播网络、实现精准化传播来切实增强传播实效性。
• As a local brand culture in Shanwei, Hailufeng Red Culture has important contemporary value. In the context of integrated media, the dissemination of red culture in Hailufeng is facing challenges such as limited dissemination content, fragmented dissemination processes, and flattened dissemination channels. In the face of the integrated media environment, the dissemination of red culture in Hailufeng urgently needs to enhance its effectiveness through innovative communication voice, building a comprehensive communication network, and achieving precise communication.
• DOI： https://doi.org/10.35534/pss.0605142
• 引用： 欧阳彪．融媒体视野下海陆丰红色文化的传播路径探究［J］．社会科学进展，2024，6（5）：1320-1325.