The 2022 Beijing Winter Olympics and Paralympics have achieved the best results in China’s history, while also promoting the rapid development of the ice and snow industry in Hebei Province. Chengde City, as a region with abundant ice and snow resources in Hebei Province, has also ushered in a golden period for the development of the ice and snow industry. Therefore, this article scientifically analyzes the advantages and disadvantages of high-quality development of the ice and snow industry in Chengde City through methods such as field investigation, expert interviews, literature review, and comparative analysis. Based on this, combined with the actual situation of Chengde City, some suggestions and recommendations are put forward for the development of ice and snow tourism in Chengde City, in order to make certain contributions to the development of ice and snow tourism.