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电商平台“二选一”行为性质分析与规制路径

The Behavior Nature Analysis and Regulation Path of E-commerce Platform “Two Choices”

社会科学进展 / 2024,6(4)：1078-1087 / 2024-09-19 62 57

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• 作者： 彭丽¹      郭艳玲²     
• 单位：

  1. 中南财经政法大学法学院，武汉；
  2. 中华人民共和国北海海事法院，北海

• 关键词： 电商平台；“二选一”行为；反垄断法；反垄断规制
• E-commerce platform; “One out of two” behavior; Anti-monopoly law; Anti-monopoly regulation
• 摘要： 当前电子商务行业迅速发展，其在发展过程中可能涉及的垄断行为也引起了学界和司法实践的关注，尤其是电商平台在每年促销活动前经常上演的强迫商家“二选一”的行为引发了热议。2018年，《电子商务法》正式出台，给电商平台强迫商家“二选一”的行为套上了枷锁。但在此背景下，分析该行为的性质和提出相应规制路径仍有必要性。本文在梳理现有文献的基础上，对电商平台强迫商家“二选一”行为进行了总结和分析，并概括总结了基于性质分析而提出的规制路径，以期更好地为规范电商平台经营行提供借鉴和参考。全文一共分为五个部分，主要包括电商平台强迫商家“二选一”行为的概念及分类、研究现状、定性和规制必要性、性质分析、规制路径。
• With the rapid development of the e-commerce industry, the monopoly behavior that may be involved in the development process has also aroused the attention of the academic community and judicial practice, especially the behavior of forcing merchants to “choose one of two” that is often staged by the e-commerce platform before the annual promotion activities has triggered hot discussion. In 2018, the “E-commerce Law” was officially introduced, which put the shackles on the behavior of e-commerce platforms forcing merchants to “choose one of two”. But in this context, it is still necessary to analyze the nature of the behavior and put forward the corresponding regulation path. On the basis of reviewing the existing literature, this paper summarizes and analyzes the forced “two-choice” behavior of e-commerce platforms, and summarizes the regulatory path proposed based on nature analysis, in order to provide better reference for regulating the operation of e-commerce platforms. This paper is divided into five parts, including the concept and classification of e-commerce platform forcing merchants to “choose one” behavior, research status, qualitative and regulatory necessity, nature analysis, and regulatory path.
• DOI： https://doi.org/10.35534/pss.0604109
• 引用： 彭丽，郭艳玲．电商平台“二选一”行为性质分析与规制路径［J］．社会科学进展，2024，6（4）：1078-1087.