国际中文开源期刊平台

老字号如何讲好新故事？ ——中日对比视角下中国食品老字号传承创新路径研究

How Can Time-honored Brands Better Tell New Stories? —A Study on the Inheritance and Innovation Path of Chinese Time-honored Food Brands from the Perspective of Comparison between China and Japan

社会科学进展 / 2024,6(2)：522-531 / 2024-05-16 65 69

查看全文 下载文档

• 作者： 李媛媛      张梦茹      葛家豪      历雨琪      陈雪     
• 单位：

  华东理工大学，上海

• 关键词： 老字号；传承与创新；中日对比；历史文化价值
• Time-honored brand；Inheritance and innovation；China-Japan comparison；Historical and cultural value
• 摘要： 老字号作为中华优秀传统文化的载体，对于弘扬、传播与发展优秀传统文化，促进文化自信，以及中华文化的创造性转化和创新性发展有着重要意义。但是，近年来不少老字号品牌面临经营危机、口碑下跌等诸多问题。同时，邻国日本作为老字号大国，拥有众多历史悠久的老字号企业，并且与中国老字号之间具有较强的可比性。因此本文选取中日食品老字号的典范——“稻香村”和“虎屋”，分别从其起源、发展历程，以及企业发展之道等方面进行对比研究，总结出具有广泛意义的老字号企业传承创新之路，为国内老字号讲好新故事提供切实建议。
• As the carrier of fine traditional Chinese culture, time-honoredbrands are of great significance for promoting, disseminating and developingfine traditional culture, boosting cultural confidence and promoting the creativetransformation and innovative development of Chinese culture. However, in recent years, many time-honored brands have faced many problems such asbusiness crisis and reputation decline. At the same time, as a country with manytime-honored brands, Japan has a large number of time-honored enterpriseswith a long history, which have strong comparability with Chinese timehonoredbrands. Therefore, this paper selects the typical examples of Chineseand Japanese food time-honored brands, “Daoxiangcun” and “Toraya”, andcompares them in terms of their origin, development process and enterprisedevelopment strategies, so as to summarize a widely significant way ofinheritance and innovation for time-honored enterprises and provide practicalsuggestions for domestic time-honored brands to tell new stories well.
• DOI： https://doi.org/10.35534/pss.0602042
• 引用： 李媛媛，张梦茹，葛家豪，等．老字号如何讲好新故事？——中日对比视角下中国食品老字号传承创新路径研究［J］．社会科学进展，2024，6（2）：522-531.