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如何讲好中国故事——以李子柒为例

How to Tell China Stories Well —Taking Li Ziqi as an Example

Progress in Social Sciences / 2022,4(1): 10-19 / 2022-02-09 372 368

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• Authors: 曾丹     
• Information:

  广西科技大学，柳州
  

• Keywords: 讲好中国故事；李子柒；中国传统文化；启发
• Telling China Stories well; Li Ziqi; Chinese traditional culture; Inspiration
• Abstract: 随着综合国力的增强，中国受到世界的瞩目，讲好中国故事也就成为了一项迫切的任务。在中国传统文化面临困境之时，网红李子柒凭借其视频有着优质的产品输出，辨识度高，宣传渠道多样，简单易懂等特点成为传播传统文化的优秀代表。本文分析李子柒火起来的原因，并希望对中国传播中国传统文化带来启发。
• With the increase of China’s comprehensive national strength, China has attracted the attention of the world, and telling China stories well has become an urgent task. In the face of difficulties in Chinese traditional culture, Li Ziqi, a cyber celebrity, has become an excellent representative about the dissemination of traditional culture by virtue of her video with characteristics such as excellent product output, high recognition, diverse publicity channels, and easy to understand. This paper analyzes the reasons for the rise of Li Ziqi that brings inspiration to the spread of Chinese culture in China.
• DOI: https://doi.org/10.35534/pss.0401002
• Cite: 曾丹．如何讲好中国故事——以李子柒为例［J］．社会科学进展，2022，4（1）：10-19．