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互动仪式链视角下的日本偶像直播 ——以SHOWROOM 为例

Japanese Idol Live-streaming “SHOWROOM”in the Perspective of Interactive Ritual Chains

社会科学进展 / 2021,3(3)：312-331 / 2021-06-25 482 749

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• 作者： 陆薇薇     
• 单位：

  东南大学，南京

• 关键词： 日本直播；互动仪式链；偶像文化；SHOWROOM
• Japanese live-streaming; Interaction Ritual Chains; Idolism; SHOWROOM
• 摘要： 近年，日本直播市场发展迅速。SHOWROOM 作为收视率第三的平台，以偶像直播为主要卖点，创造了独特的用户界面，获得巨大成功。本文运用柯林斯的互动仪式链理论，分析SHOWROOM 直播过程中偶像与粉丝、粉丝与粉丝之间的互动方式，并探讨这种互动方式成功的原因所在。一方面，本文运用参与观察和个案研究的方法，从微观角度分析了SHOWROOM 中互动仪式的四个形成 条件与结果。另一方面，本文还从宏观角度出发，将SHOWROOM 直播放在整个互动仪式市场中进行考量，发现其通过“移情”的市场策略获得和输出情感能量，并通过“互文性的偶像”创造了可利用的符号资本。
• The Japanese live-streaming market has grown rapidly in recent years. SHOWROOM, the third watched live-streaming platform, has been a huge success with its unique user interface and the main selling point of idol live-streaming. This paper applies Collins’ theory of interactive ritual chains to analyze the way of interaction in SHOWROOM’s live-streaming, and to explore what makes this interaction successful. On the one hand, via participant observation and case studies, this paper analyzes the four conditions and outcomes of interactive rituals in SHOWROOM from a microscopic perspective. On the other hand, by situating SHOWROOM live in the context of the entire interactive ritual market from a macro perspective, this paper suggests that SHOWROOM gains and exports emotional energy through the marketing strategy of “empathy”, and creates available symbolic capital through the “intertextual icon”.
• DOI： https://doi.org/10.35534/pss.0303023
• 引用： 李憧憬，陆薇薇．互动仪式链视角下的日本偶像直播——以SHOWROOM 为例［J］，社会科学进展，2021，3（3）：312-331．