Study on the Guiding Mechanism of Ideological and Political Education in Colleges and Universities to Network Public Opinion during the Period of COVID-19 Prevention
During the period of COVID-19 prevention, the network rumors are
volatile and powerful, which is a normal expression of public opinion that affects
the public. The spread of network rumors is the result of macro social background,
meso group interaction and micro individual psychological interaction. Analyzing
of its communication structure, it is composed of rumors, rumor, new media, rumor
effect and rumor obstacles, and generating information flow according to the needs
of its recipient. Therefore, in ideological and political education in colleges and
universities, it is suggested that the network rumor should be guided from five paths:
leading the mainstream discourse, improving the ability of identification, creating the
communication atmosphere, integrating information resources and providing factual
experience.