In recent years, with the introduction of relevant policies, China’s sports training market has made great progress at the same time, but also exposed the lack of market supervision, professional coaches. By means of literature and logical analysis, this paper analyzes the value, realistic dilemma and practical path of the retired athletes’ empowered sports training market, and believes that the retired athletes’ empowered sports training industry can effectively fill the gap in the number of high-quality coaches in the market, broaden their employment channels, and at the same time make up for the shortcomings in the training of sports reserve talents. We will promote highquality development of the sports training market. However, in this process, there are also problems such as insufficient supply of policy security, unbalanced market development, and the ability of retired athletes. In view of this, the government should improve regulations and policies to promote the balanced development of the sports training market, enhance the teaching and management ability of retired athletes, and strengthen the collaborative supervision of the organic society on the sports training market, so as to create a stable employment environment for retired athletes, so as to achieve high-quality development of the sports training market.