国际中文开源期刊平台

杭州亚运会网络舆情的主题挖掘和传播特征研究——基于LDA主题模型

Research on Theme Mining and Communication Characteristics of Network Public Opinion of Hangzhou Asian Games: Based on LDA Topic Model

休闲运动与健康 / 2024,4(3)：30-36 / 2024-12-27 47 34

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• 作者： 周海燕      周璐     
• 单位：

  湖北大学体育学院，武汉
  

• 关键词： LDA主题模型；杭州亚运会；网络舆情；传播特征
• LDA topic model; Hangzhou Asian Games; Online public opinion; Propagation characteristics
• 摘要： 目的和意义：探究亚运会舆情的发展走势，识别并确定出亚运会期间的热点主题，从而了解赛事舆情的传播特征和情感演变过程，为引导体育赛事网络舆情的治理提供思考。方法和过程：以信息生命周期理论为理论基础，以第十九届杭州亚运会体育赛事为研究对象，借助Python爬虫软件获得齐全的微博数据，通过词频分析得到有效的语料，同时进行LDA主题建模以确定主题最优数目并进行主题挖掘，探究体育赛事网络舆情的传播特征。结果和结论：体育赛事网络舆情的用户地域分布具有明显差异性，体育赛事网络舆情的微博评论文本相较于传统文本更具有娱乐化特征，体育赛事网络舆情易出现群体的情感极化现象，体育赛事网络舆情能表达族群认同和身份认同感。结合体育赛事网络舆情自身存在的问题，相关部门应创新舆情引导形式，转变舆情管理角度，提高网络舆情预判能力。
• Objective and Significance: To explore the development trend of the public opinion of the Asian Games, identify and determine the hot topics during the Asian Games, so as to understand the communication characteristics and emotional evolution process of the public opinion of the event, and provide governance thoughts to guide the network public opinion of sports events. Method and Process: Based on the information life cycle theory and the 19th Hangzhou Asian Games sports event as the research object, complete Weibo data were obtained by using python crawler software, effective corpus was obtained by word frequency analysis, and LDA theme modeling was carried out for optimal number of topics and topic mining, so as to explore the communication characteristics of online public opinion of sports events. Result and Conclusion: The geographical distribution of users of online public opinion of sports events is significantly different. Weibo comment text of online public opinion of sports events is more entertaining than traditional text. Online public opinion of sports events is prone to the phenomenon of group emotional polarization, and online public opinion of sports events expresses ethnic identity and identity. Combined with the problems of online public opinion of sports events, relevant departments should innovate the form of public opinion guidance, change the perspective of public opinion management, and improve the ability to predict online public opinion.
• DOI： https://doi.org/10.35534/lsh.0403006
• 引用： 周海燕，周璐．杭州亚运会网络舆情的主题挖掘和传播特征研究——基于LDA主题模型［J］．休闲运动与健康，2024，4（3）：30-36．