国际中文开源期刊平台

健身App双线融合推动体育健身高质量发展的现实逻辑、协同机制及优化路径

The Practical Logic, Coordination Mechanism and Optimization Path of Fitness App Dual-line Integration to Promote the High-quality Development of Sports Fitness

休闲运动与健康 / 2024,4(3)：18-25 / 2024-12-27 42 45

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• 作者： 张恩齐      张强弓      王传芳      向凌志     
• 单位：

  湖北大学体育学院，武汉
  

• 关键词： 健身App；高质量发展；双线融合
• Fitness App; High quality development; Dual-line integration
• 摘要： “双线融合”既是体育健身转型升级的现实需求，也是对健康中国国家战略的积极响应，更是满足广大民众体育健身诉求的重要保障。本研究运用文献资料法对健身App双线融合推动体育健身高质量发展的理论逻辑、协同机制及优化路径进行探讨。研究表明，转型升级的现实需求、双线融合的协同优势、健身诉求的综合实现、国家政策的积极推进是健身App双线融合推动体育健身高质量发展的理论逻辑。健身App双线融合推动体育健身高质量发展的协调机制主要包含健身课程的协同机制、健身比赛的协同机制、健身商城的协同机制、健身社区的协同机制（健身App双线融合推动体育健身高质量发展的协调机制主要涉及课程、比赛、商场、社区等要素）。在此基础上，提出促进市场资源整合，提高系统运作效率；推动健身社区建设，拓展体育消费场景；实现双线业务互通，助力服务转型升级；推进健身跨界融合，提升行业发展潜力；优化健身政策环境，解除行业发展瓶颈等健身App双线融合推动体育健身高质量发展的优化路径。
• “Dual-line integration” is not only the realistic demand for the transformation and upgrading of sports and fitness, but also a positive response to the national strategy of healthy China, and an important guarantee to meet the demands of the masses of sports and fitness. By using the method of literature, this paper discusses the theory logic, coordination mechanism and optimization path of fitness App dual-line integration to promote the high quality development of sports fitness. The research shows that the realistic needs of transformation and upgrading, the synergistic advantages of dual-line integration, the comprehensive realization of fitness demands, and the active promotion of national policies are the theoretical logic for the dual-line integration of fitness Apps to promote the high quality development of sports fitness. The coordination mechanism of fitness App dual-line integration to promote high-quality development of sports fitness mainly includes the coordination mechanism of fitness courses, fitness competitions, fitness mall, and fitness community (The coordination mechanism of fitness App dual-line integration to promote high-quality development of sports fitness mainly involves elements such as courses, competitions, shopping malls, and communities). On this basis, it is proposed to promote the integration of market resources and improve the efficiency of system operation; Promote the construction of fitness community and expand the sports consumption scene; Realize the interworking of dual-line services to facilitate the transformation and upgrading of services; Promote cross-border integration of fitness and enhance the development potential of the industry; Optimize the fitness policy environment, lift the bottleneck of industry development and other fitness App dual-line integration to promote the optimization path of high quality development of sports fitness.
• DOI： https://doi.org/10.35534/lsh.0403004
• 引用： 张恩齐，张强弓，王传芳，等．健身App双线融合推动体育健身高质量发展的现实逻辑、协同机制及优化路径［J］．休闲运动与健康，2024，4（3）：18-25．