国际中文开源期刊平台

“一带一路”背景下中华传统体育养生文化国际传播的价值、问题和进路研究

Research on the Value, Problems and Approaches of International Communication of Chinese Traditional Sports Health Culture under the Background of the “Belt and Road Initiative”

休闲运动与健康 / 2024,4(3)：53-57 / 2024-12-27 62 32

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• 作者： 常开羽      吴庆祥     
• 单位：

  湖北大学体育学院，武汉
  

• 关键词： “一带一路”；中华体育养生；文化国际传播；进路研究
• “Belt and Road Initiative”; Traditional Chinese sports and healthcare; International cultural dissemination; Research on approaches
• 摘要： “一带一路”倡议提出十余年来，为中华传统体育养生文化的国际传播创造了机遇，促进了文化交流与认同。本文运用文献资料、逻辑分析等研究方法，阐释中华传统体育养生文化国际传播的价值内涵，分析“一带一路”背景下该文化的国际传播问题以及进路。中华传统体育养生强调身心协调、性命双修、预防未病，具有丰富的康养价值和文化价值，其国际传播能够促进中华文化传承与国际文化交融，助力构建人类健康命运共同体，同时加快体育养生产业发展。研究发现，阻碍中华传统体育养生文化国际传播的问题主要有：一是文化认知差异；二是传播渠道受限且建设质量不高；三是国际文化市场竞争激烈；四是中华传统体育养生文化专业人才匮乏。由以上问题可知，当下中华传统体育养生文化的国际传播亟待探索新方法、新路径。针对上述问题，本文对中华传统体育养生文化的国际传播提出以下发展进路：搭建体育养生国际文化交流平台；以数智技术赋能传统体育养生文化国际传播；举办体育赛事和养生文化展览以树立中华品牌；建立国际中华传统体育养生知识学堂；加强中华传统体育养生文化国际人才建设。
• The Belt and Road Initiative, launched over a decade ago, has created opportunities for the international dissemination of China’s traditional sports and healthcare culture, promoting cultural exchange and identity recognition. This paper uses documentary materials and logical analysis to elucidate the value connotations of the international dissemination of China’s traditional sports and healthcare culture, analyzes the international dissemination problems and approaches of this culture under the background of the Belt and Road Initiative, and concludes that the international dissemination of China’s traditional sports and healthcare culture can promote the inheritance of Chinese culture, the integration of international culture, the building of a community of health for all and the development of the sports and healthcare industry. The problems hindering the international dissemination of China’s traditional sports and healthcare culture are: first, cultural cognition differences; second, limitations in dissemination channels and low-quality construction, fierce competition in the international cultural market; and fourth, a shortage of professional personnel in China’s traditional sports and healthcare culture. The above problems show that the current international dissemination of China’s traditional sports and healthcare culture urgently needs to explore new methods and paths. In response to these problems, this paper puts forward the following development approaches for the international dissemination of China’s traditional sports and healthcare culture: build an international sports and healthcare cultural exchange platform; use digital technology to empower the international dissemination of traditional sports and healthcare culture; hold sports events and healthcare culture exhibitions to establish the Chinese brand; establish an international knowledge school of traditional Chinese sports and healthcare; and strengthen the construction of international talent in China’s traditional sports and healthcare culture.
• DOI： https://doi.org/10.35534/lsh.0403009
• 引用： 常开羽，吴庆祥．“一带一路”背景下中华传统体育养生文化国际传播的价值、问题和进路研究［J］．休闲运动与健康，2024，4（3）：53-57．