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乡村振兴视域下贵州“村BA”赛事价值开发研究

Study on the Value Development of “Village BA” Competition in Guizhou from the Perspective of Rural Revitalization

休闲运动与健康 / 2024,4(3)：14-17 / 2024-12-27 59 32

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• 作者： 金强     
• 单位：

  武汉文理学院，武汉

• 关键词： 乡村振兴；贵州村BA；赛事价值
• Rural revitalization; Guizhou Village BA; Event value
• 摘要： 本文通过运用文献资料法、逻辑分析法和案例分析法，深入探讨贵州“村BA”赛事价值对乡村振兴视域下体育赛事开发的现实意义。研究结果表明，贵州“村BA”赛事具有规模庞大、民俗节庆色彩浓厚、举办场次众多等诸多特点。然而，贵州“村BA”赛事存在缺乏有效运行机制、品牌塑造意识薄弱、专业赛事运营人才匮乏等现实困境。建议进一步加强场地建设、完善赛事组织与管理、提高比赛质量、优化乡村体育资源配置等，以推动乡村振兴与农村体育的高质量发展。
• By using the methods of literature review, logical analysis, and case analysis, this study explores the practical significance of the “Village BA” tournament value in the context of rural revitalization for sports event development in Guizhou. The results show that the “Village BA” tournament in Guizhou has many characteristics such as large scale, strong folk festival color, and many holding venues. However, the “Village BA” tournament in Guizhou faces the real dilemmas of lacking effective operation mechanisms, weak branding awareness, and lacking professional sports event operation talents. It is suggested to further strengthen the construction of venues, improve the organization and management of events, enhance the quality of matches, optimize the allocation of rural sports resources, etc., to promote the high-quality development of rural revitalization and rural sports.
• DOI： https://doi.org/10.35534/lsh.0403003
• 引用： 金强．乡村振兴视域下贵州“村BA”赛事价值开发研究［J］．休闲运动与健康，2024，4（3）：14-17．