国际中文开源期刊平台

马拉松赛事文化互动热点研究——基于微博平台的网络爬虫文本分析

A Study of Cultural Interaction Hotspots in Marathon Races —Web Crawler Text Analysis Based on Microblogging Platforms

休闲运动与健康 / 2024,4(3)：6-13 / 2024-12-27 95 37

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• 作者： 高兴     
• 单位：

  湖北大学体育学院，武汉
  

• 关键词： 互动热点；马拉松赛事文化；微博文本
• Interactive hotspots; Marathon race culture; Microblog text
• 摘要： 本研究运用Python网络爬虫技术采集与马拉松关键词相关的纯文本8004条，从语义和情感两个层面分析马拉松赛事文化的互动热点内容。研究结果表明：从语义网络分析结果可以发现马拉松赛事的三个热点情境，分别是赛事医疗介入、明星参与赛事以及选手的参赛感受。情感分析结果文本显示积极情绪占比较大，中性情绪次之，消极情绪占比最小。互动热点表明，当前赛事场地设施文化与信息传播文化具备创新性和发展性特点，但赛事的周边产品开发仍有待提升。公众对马拉松赛事的管理制度、参与制度、竞赛规则的讨论呈现出情绪化、积极化和专业化的特点。群众对赛事精神层面的理解表现出团结、坚韧、友爱的正能量发展趋势特点。建议在赛事宣传环节加强对赛事吉祥物、标识等视觉文化产品的宣发工作；推动特别行政区（港澳）马拉松数字化赛道的普及，尤其是赛道设施对参赛选手健康状况的监测技术；完善马拉松参与的抽签机制，赛事官方尽力引导关于赛制的正向网络舆论。
• 8004 plain texts of marathon keywords were collected using python web crawler technology to analyze the interactive hot content of marathon race culture from semantics and sentiment. The results of the study show that three hot contexts of the marathon can be found from the semantic network results, which are the medical intervention of the event, the participation of celebrities in the event, and the participation feelings of the runners. The text of the sentiment analysis results showed a large proportion of positive emotions, followed by neutral emotions, and the smallest proportion of negative emotions. Interactive hotspots that the current event venue facilities culture, information dissemination culture with innovative and developmental characteristics, but the development of the event’s peripheral products need to be improved, the public’s discussion of the marathon’s management system, the participation system, the rules of the competition presents emotional, positive and professional characteristics, the public’s understanding of the spiritual dimension of the event shows the characteristics of the development trend of positive energy of unity, resilience, and camaraderie. It is suggested that in the publicity segment of the event can be strengthened to the event mascot, logo and other visual cultural products of the publicity work; to promote the popularity of the Special Administrative Region Marathon digital track, especially the track facilities to the health of the participants of the monitoring technology; to improve the marathon participation in the lottery mechanism, the event officials try their best to guide the positive discussion of the race system of the network public opinion.
• DOI： https://doi.org/10.35534/lsh.0403002
• 引用： 高兴．马拉松赛事文化互动热点研究——基于微博平台的网络爬虫文本分析［J］．休闲运动与健康，2024，4（3）：6-13．