In order to enhance the sustainable development ability of women group, we will carry out the action of revitalizing women in rural areas. By using the method of literature and logical reasoning, this paper probes into the realistic predicament of rural women’s participation in sports activities. Based on the theory of “Empowerment and empowerment”, this paper analyzes the deep-seated causes of the dilemma of rural women’s participation in sports activities: (1) under the “Imbalance of empowerment”, rural women are facing the lack of coordination between government, market and other multiple subjects; (2) the rural women’s individual development ability is insufficient and their social role changes are difficult under the condition of “Lack of energy increase”. Based on the theoretical research of empowerment and empowerment, this paper puts forward the following suggestions: To endow rural women with healthy sports environment and political “Discourse power” from the perspective of empowerment; To stimulate individual initiative from the perspective of empowerment, to improve the quality of women’s sports participation, to create rural women’s sports brand, and to promote the development of rural sports industry.