国际中文开源期刊平台

新媒体时代下体育饭圈污名化的产生与消解——基于互动仪式链理论

The Emergence and Elimination of the Stigmatization of Sports Fan Circles in the New Media Era: Based on the Theory of Interactive Ritual Chain

休闲运动与健康 / 2024,4(2)：145-150 / 2024-10-17 46 36

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• 作者： 魏天昊     
• 单位：

  湖北大学体育学院，武汉

• 关键词： 新媒体；体育；饭圈；污名化；互动仪式链
• New media; Sports; Fan community; Stigmatization; Interaction ritual chain
• 摘要： 在当今发达的现代媒体网络技术支持下，“饭圈文化”向体育领域扩张，诞生了各种体育“饭圈”。但由于体育粉丝的一些不理智行为，造成了恶劣社会影响，使得体育“饭圈”的形象遭到损害，体育“饭圈”逐渐被污名化。本文以互动仪式链理论为基础，阐述了体育饭圈中的互动仪式过程，并从仪式形成的角度出发，明确了体育饭圈污名化的成因：虚拟身体共在混淆饭圈界限；恶意情感连带引发粉丝冲突；畸形圈内符号唤起负面情感。基于以上污名化成因，针对性提出消解方法：（1）明晰界限：规范体育饭圈圈层划分；（2）强化监管：打击饭圈恶意炒作行为；（3）引导教育：宣扬正确圈子文化符号。
• With the support of modern media network technology, “fan culture” has expanded into the sports field, resulting in various sports “fan circles”. However, due to some irrational behaviors of sports fans, it has caused a bad social impact and damaged the image of sports “fan circles”, leading to the gradual stigmatization of sports “fan circles”. Based on the theory of interactive ritual chain, this paper expounds the interactive ritual process in sports fan circles, and clarifies the causes of stigmatization from the perspective of ritual formation: the confusion of fan circles boundaries caused by virtual body co-presence; malicious emotional contagion leading to fan conflicts; and the negative emotions aroused by abnormal in-circle symbols. Based on the above causes of stigmatization, targeted methods to eliminate it are proposed: clarifying boundaries by standardizing the layering of sports fan circles; strengthening supervision to combat malicious hype behaviors in fan circles; and guiding education to promote correct circle cultural symbols.
• DOI： https://doi.org/10.35534/lsh.0402025
• 引用： 魏天昊．新媒体时代下体育饭圈污名化的产生与消解——基于互动仪式链理论［J］．休闲运动与健康，2024，4（2）：145-150．