This article uses China National Knowledge Infrastructure (CNKI) as a literature retrieval platform and CiteSpace knowledge graph visualization software analysis tool to conduct bibliometric mining of 119 CSSCI source journals in the field of sports insurance in China, including time evolution, hotspots, and cutting-edge trends. The results indicate that: (1) examining the research process in the field of sports insurance, the time schedule of the number of published papers clearly reveals three stages of development: from the initial emergence of the field in 1994 to the exploratory enlightenment period in 2001; Subsequently, with the opportunity of the 2002 Olympic Games, there was a relative growth period from 2002 to 2010; Since 2011, it has entered a relatively stable stage of development, but the fragmented characteristics of research still exist. In terms of regional distribution, the spatial layout of sports insurance research institutions in China exhibits significant non-equilibrium characteristics. (2) Analyzing the co-occurrence network of keywords, it can be seen that high-frequency and high centrality keywords are closely related to themes such as competitive sports insurance, school sports insurance, and domestic and foreign sports insurance, forming the core of knowledge clustering. Furthermore, the knowledge structure framework constructed by these clustering hotspots mainly focuses on seven key areas, including sports insurance itself, athlete protection, integration of social insurance systems, exploration of response strategies, Olympic related insurance practices, and economic effects of sports events. (3) Observing the dynamic evolution of the knowledge graph of keyword time zones, it is not difficult to find that the initial and recent achievements of research activities were relatively sparse, while the middle period experienced a significant surge in research results, showing a development trend of “relatively rich in the middle and relatively flat at both ends”. (4) The core authors and institutions currently have a representative group of scholars in this field. However, the overall research strength is still scattered, lacking effective integration and in-depth academic exchanges, which to some extent restricts the further expansion of research depth and breadth.