To improve the physical health of college students is the primary task of college sports, but also an important strategic resource for the development of a country and a nation. Therefore, based on the social ecology model, this paper combs the status quo of college students’ badminton exercise behavior and analyzes its influencing factors. The results show that the factors influencing college students’ badminton exercise behavior mainly include individual level, interpersonal level and campus environment level. At the individual level, it mainly analyzes the motivation, attitude, time and gender differences of college students. The interpersonal relationship is mainly discussed from three dimensions: parents’ support, friends’ support and PE teacher’s support. The campus environment is mainly explored from the school leaders’ emphasis on sports and the equipment of venue facilities. At the individual level, we should strengthen the motivation of college students to participate in badminton exercise and enhance the cultivation of college students’ sense of self-efficacy. In terms of interpersonal relationship, first of all, schools and parents should actively guide college students to support each other in badminton exercise behavior, and let parents attach importance to the equally important and mutually promoting relationship between academic performance and physical exercise. And PE teachers play an important role in this process. At the level of campus environment, schools should attach importance to publicize and popularize badminton programs, provide students with sufficient court equipment and other resources, and actively create a passionate atmosphere for college students to participate in badminton exercise.