Using research methods such as literature review and logical analysis, this study investigates the development strategies of sports in Chinese universities from the perspective of the people’s view. The results indicate that the concept of the people is the fundamental principle for the development of physical education in universities. Currently, there are mainly problems with low teaching hours in physical education courses, fewer students participating in school sports events, a serious shortage of physical education teachers, and some sports venues not meeting the standard area. Measures such as fully opening physical education courses, increasing the proportion of students participating in school sports events, matching and strengthening physical education teachers, and strengthening sports venue construction are proposed.