With the continuous acceleration of urbanization, people’s demand for quality of life and health is also increasing. As a unique resource, rural areas not only satisfy people’s pursuit of nature and tranquility, but also have good conditions for carrying out sports and leisure activities. Therefore, in the context of rural vitalization, how to promote the high-quality development of sports and leisure characteristic towns has become an important topic. This article focuses on exploring how to promote high-quality development of sports and leisure characteristic towns based on the background of rural vitalization.