Using the literature method and logical analysis method, the basic point of the development of ice and snow sports in the Yangtze River Economic Belt is sorted out, and it is concluded that there are the following difficulties in the development of ice and snow sports in the Yangtze River Economic Belt: the geographical environment is inferior, resulting in insufficient ice and snow venues; the cultural popularization is incomplete, restricting the participation of ice and snow sports; the lack of ice and snow events restricts the development of the ice and snow industry; the lack of regional coordination and the lack of high-quality products and services. In view of the development difficulties of ice and snow sports in the Yangtze River Economic Belt, the following development points are proposed: the use of ice and snow resources to build ice and snow venues; build ice and snow brands and popularize ice and snow culture; develop ice and snow events and cultivate ice and snow industries; strengthen coordination and cooperation, and build an integration mechanism.