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微时代冰雪体育文化传播的机遇、挑战与出路

Opportunities, Challenges and Solutions of Ice and Snow Sports Culture Transmission in the Micro Era

Leisure Sports and Health / 2022,2(4): 53-56 / 2023-10-17 303 637

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• Authors: 陶畅     
• Information:

  湖北大学体育学院，武汉

• Keywords: 微时代；冰雪体育文化；传播
• Microera; Ice and snow sports culture; spread
• Abstract: 冰雪体育运动是冰雪体育文化的物质载体，冰雪体育文化是冰雪运动的精神支撑，利用好“微时代”传播特征有利于促进冰雪体育文化交流和发展。通过梳理“微时代”传播特征，探寻冰雪体育文化在“微时代”背景下的发展机遇，面临的挑战以及解决的策略，以期促进“微时代”背景下冰雪体育文化的良性健康发展，推动冰雪体育运动的普及，为我国建成冰雪体育文化强国提供理论支撑。
• Ice and snow sports are the material carrier of ice and snow sports culture, and ice and snow sports culture is the spiritual support of ice and snow sports. Making good use of the “micro era” communication characteristics is conducive to promoting the exchange and development of ice and snow sports culture. Through sorting out the communication characteristics of the “micro era”, explore the development opportunities, challenges and solutions of ice and snow sports culture under the “micro era” background, with a view to promoting the healthy development of ice and snow sports culture under the “micro era” background, promoting the popularization of ice and snow sports, and providing theoretical support for China to build a strong country of ice and snow sports culture.
• DOI: https://doi.org/10.35534/lsh.0204010
• Cite: 陶畅．微时代冰雪体育文化传播的机遇、挑战与出路［J］．休闲运动与健康，2022，2（4）：53-56．