国际中文开源期刊平台

价值创新：构建体育产业新发展格局的关键之道

Value Innovation: the Key Way to Construct the New Development Pattern of Sports Industry

休闲运动与健康 / 2022,2(1)：12-17 / 2022-03-24 238 239

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• 作者： 肖淑红     
• 单位：

  北京体育大学  体育商学院，北京  100084

• 关键词： 价值创新；体育产业；新发展格局
• Value innovation; Sports industry; New development pattern
• 摘要： 基于现存问题的视角，重点探讨如何在新发展阶段构建体育产业新发展格局，如何运用新发展理念，找准定位，创新商业模式，提升我国体育产业在全球体育产业价值链中的地位，为我国体育产业链上的各个利益主体的未来发展提供参考。明确提出：构建中国体育产业新发展格局，各个体育市场主体要抓住机遇，以顾客为核心，以价值为导向，降低成本，提升功能，围绕客户需求，实施价值创新策略，促进我国体育产业迈向全球价值链中高端。最终实现我国体育产业的结构调整与全面升级，创建“价值发现 + 价值创造 + 价值实现”的创造体育企业商业模式，构建体育产业价值创造的发展模式和新发展格局。
• Based on the perspective of existing problems, the paper mainly discusses how to in the new stage of development to build a new sports industry development pattern, and how to use the new concept of development, looking for accurate positioning, innovative business model, promote the sports industry in our country the status of sports industry in the global value chain, for all stakeholders of the our country sports industry chain to provide the reference for the future development. It is clearly proposed that in order to construct the new development pattern of China’s sports industry, each sports market subject should seize the opportunity, take customer as the core, take value as the guidance, reduce costs, improve functions, implement value innovation strategy based on customer demand, and promote China’s sports industry to move towards the middle and high end of the global value chain. Finally, the structural adjustment and comprehensive upgrading of China’s sports industry will be realized, the business model of creative sports enterprises of “value discovery + value creation + value realization” will be created, and the development model and new development pattern of sports industry value creation will be constructed.
• DOI： https://doi.org/10.35534/lsh.0201002
• 引用： -