国际中文开源期刊平台

2021年秭归中国龙舟争霸赛观众满意度研究

Research on Audience Satisfaction of Zigui China Dragon Boat Race in 2021

休闲运动与健康 / 2022,2(1)：49-54 / 2022-03-24 352 294

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• 作者： 胡露兮      杨文月      井玲     
• 单位：

  1. 华中科技大学  体育学院，湖北  武汉  430074；
  2. 华中科技大学  龙舟文化传承基地，湖 北  武汉  430074

• 关键词： 龙舟赛；现场观众；满意度
• Dragon Boat Race; On-site audience; Satisfaction
• 摘要： 本文以 2021 年秭归中国龙舟争霸赛的观众满意度为研究对象，运用文献资料法、问卷调查法、数理统计法对观众满意度进行研究。采用验证性因子分析法、T 检验和方差分析法研究观众满意度评价指标体系，结果显示：（1）观众对龙舟赛的总体情况感到满意；（2）龙舟赛具有广泛的人群参与特征［19］；（3）高学历人才观众龙舟赛赛事活动、服务满意度有待提高；（4）加大龙舟历史文化宣传是提升观众对龙舟赛满意度的关键所在［8］。并提出建议：（1）加大宣传力度，吸引更多观众前来观看，提升龙舟 赛事的关注度及影响力；（2）丰富赛会内容，在观赛区设立更加丰富多彩的观众可直接参与其中体验龙舟运动、龙舟文化的休闲活动；（3）加强服务质量，提高赛事的硬件设施水平和加强赛事的软实力；（4）改善交通环境，尝试与周边商铺、住宅小区协调增加停车位，设置公共交通设施直达赛场，从而方便观众观赛。
• This paper takes the audience satisfaction of the Zigui Chinese Dragon Boat Race in 2021 as the research object, and researches the audience satisfaction by means of literature, questionnaire and mathematical statistics. Using confirmatory factor analysis, T test and variance analysis to study the evaluation index system of audience satisfaction, the results show that: (1) The audience is satisfied with the overall situation of the dragon Boat race; (2) the dragon boat race has the characteristics of a wide range of people participating［19］; (3) the satisfaction of the activities and services of the well-educated audience needs to be improved; (4) The promotion of the history and culture of the dragon boat race is the key to improve the satisfaction of the audience［8］. Suggestions are put forward: (1) strengthen publicity to attract more audiences and enhance the attention and influence of dragon boat race. (2) Enrich the content of the competition, set up more colorful leisure activities in the viewing area where the audience can directly participate in the experience of dragon boat sport and dragon boat culture, (3) strengthen the service quality, improve the level of hardware facilities and strengthen the soft power of the competition. (4) Improve the traffic environment, try to coordinate with the surrounding shops and residential communities to increase parking Spaces, and set up public transport facilities directly to the stadium, so as to facilitate the audience to watch the match.
• DOI： https://doi.org/10.35534/lsh.0201009
• 引用：