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我国体育特色小镇产业融合的典型模式、实践特征与优化路径

Typical Models, Practical characteristics and Optimal Path of Industry Integration of Sports Towns in China

休闲运动与健康 / 2022,2(1)：18-23 / 2022-03-24 284 310

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• 作者： 吴飞¹      赵燕²     
• 单位：

  武汉华夏理工学院  体育学院，湖北  武汉  430223

• 关键词： 体育特色小镇；产业融合；典型模式；实践特征；优化路径
• Sports towns; Industrial integration; Typical models; Practical characteristics; Optimal path
• 摘要： 本文运用文献资料、专家访谈、实地调查等研究方法，对我国体育特色小镇产业融合的典型模式、实践特征、优化路径等进行研究。结果表明：我国体育特色小镇产业融合典型模式为体育旅游带动型、体育文化引领型、体育全产业链延伸型、“四新经济”助推型四种类型；产业融合实践特征为体育功能不断拓展、复合型业态大量涌现、体育产业链不断延伸、产业叠加效应初步凸显；当前产业融合突出问题在于融合层次和水平偏低、主体间利益联结机制不健全、产业部门间协调不足、产业融合相关人才匮乏。提出具体的优化路径：构建完善的产业融合利益联结机制、提高小镇体育产业智能化水平、加强要素支撑保障体系建设、完善多元主体合作策略。
• This paper studies the typical mode, practical characteristics and optimization path of the industry integration of sports towns in China with the methods of literature review, expert interview and field investigation. The results show that the typical modes of industry integration of sports towns in China are four types: sports tourism driving type, sports culture leading type, sports industry chain extension type, and “four new economies” boosting type；The practical features of industrial integration including the continuous expansion of sports functions, the emergence of a large number of complex formats, the continuous extension of sports industry chain, and the initial emergence of industrial superposition effect；At present, the outstanding problems of industrial integration lie in the low level and level of integration, the imperfect mechanism of interest connection between subjects, the insufficient coordination between industrial departments and the shortage of talents related to industrial integration. The concrete optimal path is proposed as constructing a perfect benefit connection mechanism of industry integration, improving the intellectualized level of sports industry in towns, strengthening the construction of supporting and guaranteeing system of elements, and perfecting the strategy of multiple subjects’ cooperation.
• DOI： https://doi.org/10.35534/lsh.0201003
• 引用：