This paper mainly uses literature, logical analysis and other methods, since 2014 the new stage of campus
football connotation, function, top-level design, development status and difficulties, development path, and the content
of the “new” campus football for analysis and research. The research results show that although the “new” campus
football work has achieved certain results, which is equivalent to the growth stage of the development of campus
football in China, but in the subsequent development process is obviously weak, lack of momentum, the development
of campus football can not be sustained. In the process of development, there are many problems that need to be
solved. The “new” campus football work should be summarized and innovated on the original basis and reformed in
many aspects. Strengthen the research on the current situation and predicament of “new” campus football, bring forth
the new through the old, scientific practice, seek for a breakthrough path, and promote the vigorous development of
campus football.