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马拉松赛事吸引力与参赛者满意度的关系研究

Research on the Relationship between the Attraction of Marathon Events and Participants Satisfaction

Leisure Sports and Health / 2021,1(2): 87-92 / 2021-09-09 762 754

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• Authors: 刘仕彬      李娜      李西金      阮香君     
• Information:

  湖北大学体育学院，湖北武汉

• Keywords: 马拉松赛事；参赛者；吸引力；满意度
• Marathon; Participants; Attraction; Satisfaction
• Abstract: 通过对2021年鄂州超级半程马拉松的450名参赛者进行测试，探讨了马拉松赛事吸引力与参赛者满意度的关系，构建了马拉松赛事吸引力与参赛者满意度的关系模型。通过SPSS23.0和AMOS23.0对量表信效度进行检验，采用相关分析、回归分析对假设进行检验。研究发现：（1）参与此次马拉松赛事的参赛者总体满意度较高；（2）马拉松赛事吸引力对参赛者满意度影响显著且是正向的。（3）马拉松赛事吸引力维度中过程体验、赛事服务对参赛者满意度成显著正相关；马拉松赛事吸引力维度中赛事质量、参赛成本与参赛者满意度无相关。研究结果表明：马拉松赛事吸引力越高越能体现参赛者的满意度程度。针对马拉松赛事参赛者满意度的基本情况，主办方城市应为参赛者提供高质量的赛事服务与过程体验，增强赛事吸引力，进而打造国内金牌IP赛事。
• Through the test of 450 participants of the Ezhou Super Half Marathon in 2021, the relationship between the attractiveness of the marathon and the satisfaction of the participants was explored, and the relationship model between the attractiveness of the marathon and the satisfaction of the participants was constructed. The reliability and validity of the scale were tested by SPSS23.0 and AMOS23.0, and the hypothesis was tested by correlation analysis and regression analysis. The study found that: (1) The overall satisfaction of the participants participating in the marathon is relatively high; (2) The attractiveness of the marathon has a significant and positive impact on the satisfaction of the participants. (3) In the attractiveness dimension of marathon events, process experience and event services are significantly positively correlated with participants' satisfaction; in the attractiveness dimension of marathon events, event quality and participation costs are not related to participant satisfaction. The research results show that the higher the attractiveness of the marathon, the better the satisfaction of the participants. In view of the basic situation of the satisfaction of marathon participants, the host city should provide participants with high-quality race services and process experience, enhance the attractiveness of the race, and then create a domestic gold medal IP race.
• DOI: http://doi.org/10.35534/lsh.0102017
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