国际中文开源期刊平台

2008-2018 年我国红色旅游经济合作网络解构 ——基于社会网络分析

Deconstruction of China’s Red Tourism Economic Cooperation Network from 2008 to 2018 —Based on Social Network Analysis

休闲运动与健康 / 2021,1(1)：73-81 / 2021-03-29 488 594

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• 作者： 石晓萍     
• 单位：

  黄冈师范学院体育学院，湖北黄冈 438000

• 关键词： 红色旅游；经济合作；合作网络；社会网络分析
• Red tourism; Economic cooperation; Cooperation network; Social network analysis
• 摘要： 本研究采用修正后的引力模型和社会网络分析方法，对我国 28 个省份红色旅游经济合作网络解构，结果发现：（1）经济合作网络结构方面：2008—2018 年间，我国 28 个省份红色旅游经济合作网络密度逐步加强，省份间旅游合作朝品牌多样化、融合稠密化、产业纵深化方向发展。但红色旅游经济合作网络中的中心省份与边缘省份联系紧密程度不够，合 作密度仍需进一步加强。（2）经济合作网络个体方面：以浙江、江苏、北京、上海、广东、福建等经济强省（市）核心影响力逐年增强，其中上海、北京、浙江、江苏等在红色旅游发展经济合作起到桥梁和推广作用扮演“中间人”角色，承担过合作“支配”的任务，但随着全国红色旅游政策、游客需求以及便利措施等方面促成“中间人”角色的控制能力逐年减弱，各省份之间的直接合作逐年加强。但值得注意的是，陕西、山西、湖南、安徽等红色旅游大省更关注本省自身内发展，主要从载体、形式、业态、营销等手段实现红色旅游强省的经济目标，因此在红色旅游经济合作核心影响力角色并不十分凸显。（3）红色旅游经合作济联系网络凝聚子群划分成 4 个子群，2018 年以北京为首子群 1 和以江西为首的子群 2 对其他所有子群都有影响。充分说明红色旅游经济合作随时间推移全国 28 个省份凝聚力和影响力逐渐增强，未来经济合作关系将走向复杂的集合体。但 2020 年受疫情影响我国各省份之间红色旅游的联系经济合作程度极低，因此，未来各省份红色旅游经济合作关系将是后疫情时代研究课题之一。
• This study uses the revised gravity model and social network analysis method to deconstruct the red tourism economic cooperation network of 28 provinces in my country. The results found: (1) Economic cooperation network structure: from 2008 to 2018, 28 provinces in my country were red The density of tourism economic cooperation network is gradually strengthened, and tourism cooperation between provinces is developing in the direction of brand diversification, integration and densification, and industry deepening. However, the central provinces and peripheral provinces in the red tourism economic cooperation network are not closely connected, and the density of cooperation still needs to be further strengthened. (2) In terms of individual economic cooperation networks: the core influence of powerful economic provinces (cities) such as Zhejiang, Jiangsu, Beijing, Shanghai, Guangdong, and Fujian has been increasing year by year. Among them, Shanghai, Beijing, Zhejiang, and Jiangsu have started economic cooperation in the development of red tourism. He played the role of “middleman” in the role of bridge and promotion, and undertook the task of cooperative “dominance”. However, with the national red tourism policy, tourist demand and convenience measures, the control ability of the “middleman” role has been weakened year by year. The direct cooperation is strengthened year by year. However, it is worth noting that major red tourism provinces such as Shaanxi, Shanxi, Hunan, and Anhui pay more attention to the development of their own provinces. They mainly achieve the economic goal of a strong red tourism province by means of carrier, form, format, and marketing. Therefore, in the red tourism economy The core influence role of cooperation is not very prominent. (3) The cohesive subgroup of the red tourism economic cooperation network is divided into 4 subgroups. In 2018, the subgroup 1 headed by Beijing and the subgroup 2 headed by Jiangxi have an impact on all other subgroups. It fully shows that the cohesion and influence of 28 provinces in the country have gradually increased with the passage of time for the red tourism economic cooperation, and the future economic cooperation relationship will become a complex aggregate. However, the degree of economic cooperation on red tourism among my country’s provinces affected by the epidemic in 2020 is extremely low. Therefore, the future economic cooperation on red tourism among provinces will be one of the research topics in the post-epidemic era.
• DOI： http://doi.org/10.35534/lsh.0101011
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