In recent years, the popularity of "We Media" among college students has brought multiple challenges to the traditional ideological and political education of college students, and also provided new opportunities. The paper proposes that the approaches to innovation of ideological and political education for college students with the help of "We Media" platform mainly include: adhering to the guiding principle and improving the media literacy of teachers and students; Adhere to the principle of collaboration and build an all-media education platform; Adhere to the principle of closeness, strengthen the function of service education; Adhere to the innovative principle, expand the content resources of we-media; Adhere to the democratic principle and encourage students to participate.