China’s three rural issues have always been a major issue related to China’s economic development, and the role of rural finance with the process of China’s modernization in the role of rural economic development increasingly prominent. The development of rural economy is inseparable from financial support, and a perfect financial system can effectively support the construction of new countryside. This paper analyzes the current situation and changes of supply and demand of rural finance in China, seeks the reasons for the imbalance of supply and demand of rural finance on this basis, and then puts forward a series of policy suggestions to solve the contradiction of supply and demand of rural finance from the aspects of finance, finance and other aspects.