With the rapid development of social economy and logistics industry, road has become an important transportation hub of urban economic development. The quality of highway construction project investment management is directly related to whether the vehicle can be safe, comfortable, beautiful and stable, and closely related to people's living standards and local economic development. Paying attention to the investment management of urban highway construction project is the specific requirement of urban development, which can effectively meet the specific needs of people and take into account the long-term development. The author analyzes and studies the strategy of highway construction project, and discusses the status quo in the process of highway construction project and the structure of highway investment construction. Thus, the feasible opinions and suggestions on investment management of highway construction projects are concluded.