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从“共和国长子”到“需振兴”的东北：《人民日报》对东北地域形象的景观生产

From the “Eldest Son of the Republic” to the “In Need of Revitalization” Northeast: The Landscape Production of the Northeast Regional Image in the People’s Daily

中国新闻评论 / 2024,5(4)：48-61 / 2024-12-03 4 6

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• 作者： 魏飞菲     
• 单位：

  广东外语外贸大学新闻与传播学院，广州

• 关键词： 地域形象；景观社会；媒介建构；东北振兴
• Regional image; Landscape society; Media construction; Northeast revitalization
• 摘要： 近年来，关于东北的书写成为各类媒介文本中的热点内容，深刻影响着民众对东北的认知。本文基于景观社会理论，将各类媒介建构与呈现的东北概念化为“景观东北”，并运动大数据的分析方法，重点分析了新中国成立以来《人民日报》关于东北媒介形象的建构样态，研究发现，东北的地域形象在《人民日报》的报道中经历了代表中国经济发展领头羊的“共和国长子”，到勇于改革、积极融入改革浪潮中的弄潮儿，再到东北振兴进程中“需扶持”的“积弱者”的转变。政策发展和经济发展脉络是影响东北图景的最主要元素。政策之外，关涉民众日常生活的图景很难进入《人民日报》的报道框架。
• In recent years, the portrayal of the Northeast has become a focal point in various media texts, deeply influencing public perceptions of the region. Based on the theory of landscape society, this article conceptualizes the Northeast as portrayed in various media as the “Landscape Northeast,” employing big data analysis methods to focus on how the media image of the Northeast has been constructed in the People’s Daily since the founding of the People’s Republic of China. The study finds that the regional image of the Northeast in People’s Daily reports has transformed from being the “Eldest Son of the Republic,” representing the vanguard of China’s economic development, to being a pioneer of reform, actively embracing the wave of reforms, and finally to an “ailing” region in need of support during the Northeast revitalization process. Policy development and economic trends are the primary factors influencing the image of the Northeast. Beyond policy, depictions related to the everyday lives of the people rarely make it into the reporting framework of the People’s Daily.
• DOI： https://doi.org/10.35534/cnr.0504006
• 引用： 魏飞菲．从“共和国长子”到“需振兴”的东北：《人民日报》对东北地域形象的景观生产［J］．中国新闻评论，2024，5（4）：48-61.