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市集因何而“集”？——消费者行为视角下的“市集热”研究

Why is the Market “Gathered”? —Analysis of the “Heat” of the Market from the Perspective of Consumer Behavior

China News Review / 2024,5(3): 130-139 / 2024-08-22 471 202

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• Authors: 章俊      胡思怡     
• Information:

  湖北大学，武汉

• Keywords: 创意市集；消费者行为；文创产品
• Fashion market; Consumer purchasing behavior; Creative products
• Abstract: 近几年，创意市集作为创意作品的载体，以小规模、流动的面貌出现在城市的各个角落，为人们提供了低门槛感受创意的空间，也为创意设计人才提供了展露自己创意的一方土地，更为城市增添了温度。本研究立足于不同创意市集，以观察法和访谈法为主要研究方法，以消费者行为研究为理论基础，探究创意市集如何一步步走近人心，让人们接受并热爱创意文化，以求为文化创意产业发展提供拙见。
• In recent years, as a carrier of creative works, the creative market has appeared in all corners of the city in a small-scale and mobile appearance, providing people with a low-threshold space to feel creativity, and also providing a land for creative design talents to show their talents, adding temperature to the city. The author is really immersed in different creative markets, with participatory observation and interview methods as the main research methods, and consumer behavior research as the theoretical basis, to explore how the creative market can get closer to people's minds step by step, so that people can accept and love creative culture, in order to provide a small humble insight for the development of cultural and creative industries.
• DOI: https://doi.org/10.35534/cnr.0503012
• Cite: 章俊，胡思怡．市集因何而“集”？——消费者行为视角下的“市集热”研究［J］．中国新闻评论，2024，5（3）：130-139.