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“影游跨界”的难点及发展趋势 ——以《英雄联盟：双城之战》为例

Challenges and Trends in Crossover between Movies and Games —Taking League of Legends: Arcane as an Example

China News Review / 2024,5(3): 121-129 / 2024-08-22 1246 206

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• Authors: 梁劲松      陈林颖     
• Information:

  成都锦城学院，成都

• Keywords: “影游跨界”；游戏IP；跨媒介叙事
• Crossover between movies and games; Game IP; Cross-media storytelling
• Abstract: 随着互联网的高速发展，越来越多以游戏为核心的数字娱乐产业呈现出文化多业态融合与联动的趋势，“影游跨界”成为一条热门产业链，并且有着巨大的市场潜力，愈来愈多的游戏公司和影视公司加入其中。与国外相比，国内在这个领域还处于初级阶段，“影游跨界”联动面临着许多挑战，如游戏IP进行影视化时，如何成功进行叙事转换；影视作品中如何做到贴合游戏的画面呈现；游戏在影视化后，二者联合如何带来更好的商业效应等。本文关注“影游跨界”的兴起和发展，从叙事、视听和受众等方面对《英雄联盟：双城之战》进行剖析，探讨“影游跨界”的难点及解决对策，并展望其发展趋势。
• In recent years, with the rapid development of the internet, the digital entertainment industries centered around gaming have increasingly shown a trend of cultural diversification and integration. The crossover between movies and games has become a popular industry chain, with great market potential, attracting more and more game and film companies to join in. Compared to abroad, domestic scene is still in its infancy in this field, facing many challenges in cross-media collaboration between movies and games. These include how to successfully adapt game IPs for film narratives, how to align the visual presentation of films with their game counterparts, and how to achieve better commercial effects when games are adapted into films. This article explores the rise and development of the crossover between movies and games, analyzing League of Legends: Arcane from aspects such as narrative, audio-visuals, and audience. It discusses the challenges of this crossover and proposes solutions, also forecasting future trends.
• DOI: https://doi.org/10.35534/cnr.0503011
• Cite: 梁劲松，陈林颖．“影游跨界”的难点及发展趋势——以《英雄联盟：双城之战》为例［J］．中国新闻评论，2024，5（3）：121-129.