In recent years, the Internet information technology has been developing deeply, and the incidents of network privacy controversy have occurred frequently, which seriously threaten the privacy and security of network users and bring negative impacts on the high-quality development of cyberspace. In this social context, based on the existing research results, this study investigates the influence mechanism of online privacy controversy events on the privacy concerns of Generation Z Internet users through in-depth interviews with eight Generation Z Internet users, utilizes the method of coding analysis, and three levels of coding to analyze the psychological mode of operation of the interviewees, to explore the effects of the existence of macro-external factors, micro-internal factors, and other moderating variables, and to systematically explain. The results show that the influence of online privacy controversies on the privacy concerns of Generation Z Internet users is parabolic, and that the influence process is affected by both macro-external and micro-internal factors, with multiple differences in the effects of different factors, and that the influence process is characterized by certain communication theories.