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传播五力视域下主流媒体国际传播特色研究——以中国新闻社近四届中国新闻奖获奖作品为例

Research on the International Communication Characteristics of Mainstream Media from the Perspective of Five Abilities of Communication —Taking the Winning Works of China News Service from 2020 to 2023 as an Example

中国新闻评论 / 2024,5(2)：82-89 / 2024-05-28 87 62

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• 作者： 潘紫青     
• 单位：

  中南财经政法大学，武汉

• 关键词： 国际传播；传播五力；中国新闻奖；中国新闻社
• International communication; Five abilities of communication; China news awards; China news service
• 摘要： 在百年未有之大变局的背景下，中国国际传播实践面临抵抗信息疫情、讲好中国故事和世界故事等多重难题，媒体为有效应对这一国际传播形势的变化展开了一系列国际传播实践。本文以中国新闻社近四届（2020—2023年）中国新闻奖“国际传播类”获奖作品为研究对象，以传播五力为研究理论视角，运用内容分析和文本分析方法，探讨国际传播理论与实践相互影响、彼此增进的关系，提出国际传播类新闻作品需要在微观叙事和共情传播等方面持续发力，为传播五力与具体国际传播实践相结合的研究提供新思考。
• Against the backdrop of unprecedented changes, China’s international communicationpractice is faced with multiple challenges, such as resisting the information epidemic and tellingChina’s stories and the world’s stories well. The Chinese media have launched a series of internationalcommunication practices to effectively deal with these challenges. This paper takes the winning worksof China News Service in the International Communication of China News Service from 2020 to 2023as research object. In terms of the three dimensions of the Five Abilities of Communication: persuasivepower of China’s discourse, affinity of China’s image, and appeal of China’s culture, this paper pointsout the mutual relationship of the theory and practice of international communication, proposes thatinternational communication news works need to continue to make efforts in the areas of micronarrativeand empathetic communication, so as to provide a new perspective for the study of thecombination of the Five Abilities of Communication and the practice of international communication.
• DOI： https://doi.org/10.35534/cnr.0502008
• 引用： 潘紫青．传播五力视域下主流媒体国际传播特色研究——以中国新闻社近四届中国新闻奖获奖作品为例［J］．中国新闻评论，2024，5（2）：82-89.