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传播仪式观视域下国风游戏的创新策略研究 ——以《江南百景图》为例

Research on the Innovation Strategy of National Style Games from the Perspective of Communication Ceremony —A Case Study of Jiangnan Hundred Scenes Map

中国新闻评论 / 2023,4(3)：113-120 / 2023-08-18 295 409

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• 作者： 马浩冉     
• 单位：

  中南财经政法大学，武汉

• 关键词： 传播的仪式观；国风游戏；《江南百景图》
• The ritual view of communication; National style game; A hundred scenes of Jiangnan
• 摘要： 传播的仪式观理论把“仪式”作为传播的隐喻，将传播视为文化，是一种维系社会关系和社会生活的仪式性活动。它打破了“传递观”的局限，为重新审视传播的本体问题和传播学研究提供了新洞见。目前，大多数实践研究以传播仪式观为视角，研究文化类节目、传统节日、影视综艺等领域颇多，而缺少对国风游戏类的关注。因此，本文着眼于国风游戏这一领域，以《江南百景图》为例，研究在传播仪式观视域下的创新策略。首先从仪式中的场景转换、意义传达、呈现方式、主体参与等角度分析国风游戏中文化仪式构建的特点，继而对其中不足进行反思，探索国风类游戏未来良性且长远的发展道路。
• The theory of ritual view of communication regards “ritual” as the metaphor ofcommunication, and regards communication as culture, which is a kind of ritual activity to maintainsocial relations and social life. It breaks the limitation of “transmission view” and provides new insightsfor re-examining the ontological problems of communication and communication studies. At present,most practical researches focus on the communication ritual view, and study a lot of cultural programs,traditional festivals, film and television variety shows, etc., while lack of attention to Chinese stylegames. Therefore, this paper focuses on the field of national style games, taking “100 Scenes South ofthe Yangtze River” as an example to study the innovation strategy in the perspective of communicationceremony. Firstly, the characteristics of cultural ceremony construction in Guo-style games are analyzedfrom the perspectives of scene transformation, meaning transmission, presentation mode and subjectparticipation in ceremonies, and then the shortcomings are reflected and the benign and long-termdevelopment path of guo-style games in the future is explored.
• DOI： https://doi.org/10.35534/cnr.0403013
• 引用： 马浩冉．传播仪式观视域下国风游戏的创新策略研究——以《江南百景图》为例［J］．中国新闻评论，2023，4（3）：113-120．