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德国新闻媒体关于俄乌冲突的内容生产及舆论引导 ——以明镜在线为例

Content Production and Public Opinion Guidance of German News Media on the Conflict between Russia and Ukraine —Take Spiegel Online as an Example

China News Review / 2023,4(1): 75-81 / 2023-02-13 389 1046

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• Authors: 沈紫燕      李旭华     
• Information:

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• Keywords: 舆论；明镜在线；舆论战
• Public opinion; Spiegel Online; Consensus warfare
• Abstract: 明镜在线是德国头部新闻网站，俄乌冲突期间网站中设置了专栏，议题主要有战争战况、人道主义危机、国内外有关决策及其影响。在传播方法上明镜在线借用了意见领袖在增强信息可靠性与情感认同上的作用，技术对信息接近的推动也值得关注。但德国并非战争主体，媒体的舆论引导与舆论战在服务对象、影响范围及目的意义上存在差别。
• Spiegel Online is Germany’s top news website. During the Russia-Ukraine conflict, the website set up columns, topics mainly include the war situation, humanitarian crisis, domestic and foreign decisions and their impact. In terms of communication methods, Spiegel Online borrows the role of opinion leaders in enhancing information reliability and emotional identification. Technology’s promotion of information proximity is also worth paying attention to. But Germany is not the subject of the war, the media’s guidance of public opinion and public opinion war are different in the object of service, scope of influence and purpose.
• DOI: https://doi.org/10.35534/cnr.0401009
• Cite: 沈紫燕，李旭华．德国新闻媒体关于俄乌冲突的内容生产及舆论引导——以明镜在线为例［J］．中国新闻评论，2023，4（1）：75-81．