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社交媒体倦怠行为的影响研究——以设置微信朋友圈三天可见为例

A Study on the Impact of Social Media Fatigue Behavior: Take Setting the WeChat Moments to be Visible for Three Days as an Example

中国新闻评论 / 2022,3(3)：18-28 / 2022-08-10 281 230

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• 作者： 张杨      梁晓莉     
• 单位：

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• 关键词： 社交媒体疲劳；朋友圈；三天可见
• Social media fatigue; WeChat Moments; Visible for three days
• 摘要： 近年来，随着“躺平”“社恐”等社交倦怠现象的兴起，用户在社交媒体平台上的行为也悄然发生改变，设置微信朋友圈三天可见则是其中的重要体现之一。本文对用户朋友圈三天可见的行为展开研究，利用深度访谈的方法探究该行为对用户自身及其人际关系产生的影响。研究发现，对于用户自身来说，设置朋友圈三天可见可以帮助其动态控制隐私边界，满足安全呈现“现我”的需求；掌握自我呈现主动权，降低他人对自我认知的影响。但也会产生由于动态呈现期缩短，助长“潜水”惰性；划定私人领域边界，增加孤独感的负面影响。而该行为对于用户人际关系的影响同样具有双面性：尽管这种“一视同仁”的设置可以减少好友间的误会和摩擦，但该功能也引发了包括收回共同数字记忆，增加社交成本；设置情感隔离屏障，加速人际关系弱化；对抗匿名监视权威，引起失控焦虑等负面影响。
• In recent years, with the rise of social burnout phenomena such as “lying flat” and “social fear”, users’ behaviors on social media platforms have also quietly changed. Setting WeChat Moments to be visible for three days is one of the important manifestations. This paper studies the behavior that can be seen in the user circle of friends for three days, and uses the method of in-depth interviews to explore the impact of this behavior on the users themselves and their interpersonal relationships. The study found that for users themselves, setting the Moments to be visible for three days can help them dynamically control their privacy boundaries and meet the needs of safely presenting “I”; master the initiative of self-presentation and reduce the influence of others on self-cognition. However, due to the shortening of the dynamic presentation period, it will also promote the inertia of “diving”; demarcate the boundaries of the private sphere and increase the negative impact of loneliness. The impact of this behavior on user interpersonal relationships is also two-sided: although this “equal treatment” setting can reduce misunderstandings and frictions between friends, this function also triggers the recovery of common digital memories, increasing social costs; setting emotions Isolation barrier, accelerating the weakening of interpersonal relationships; opposing anonymous surveillance authority, causing negative effects such as out-of-control anxiety.
• DOI： https://doi.org/10.35534/cnr.0303003
• 引用： 张杨，梁晓莉．社交媒体倦怠行为的影响研究——以设置微信朋友圈三天可见为例［J］．中国新闻评论，2022，3（3）：18-28．