国际中文开源期刊平台

主流媒体红色文化传播中的互动仪式链分析

Research on the Interaction Ritual Chain in the Communication of Red Culture in Mainstream Media —Taking “The Pursuit” as an Example

中国新闻评论 / 2022,3(3)：55-63 / 2022-08-10 339 310

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• 作者： 郑御霖      王大丽     
• 单位：

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• 关键词： 红色文化；红色文化传播；互动仪式链；主流媒体；《追寻》
• Red culture; Red culture communication; Interaction ritual chain; Mainstream media; “The Pursuit”
• 摘要： 主流媒体作为党和人民的喉舌，理应担负传播好红色文化的责任与使命。2021年央视推出的《追寻：红色家书背后的故事》实现了口碑和播放量的双丰收，为主流媒体做好红色文化传播提供了借鉴思路。本文以《追寻》节目为分析对象，对《追寻》红色文化传播中的互动仪式链进行了研究，分析了该互动仪式链的要素、运作机制及效果，从中试图建立起《追寻》红色文化传播中的互动仪式链模型，以期为主流媒体做好红色文化传播提供经验借鉴及思考方向。
• As the mouthpiece of the communist party of China and the Chinese people, mainstream media should shoulder the responsibility and mission of spreading the red culture well. In 2021, the program “The Pursuit: The Stories Behind the Red Letters” launched by China Media Group achieved a double success in terms of word-of-mouth and broadcasting, which provides a reference for mainstream media to do a good job of red culture communication. This paper takes the program “The Pursuit” as the object of analysis, and studies the interaction ritual chain in the red culture communication of The Pursuit, analyzes the elements, operation mechanism and effect of the interaction ritual chain, and tries to establish a model of the interaction ritual chain in the red culture communication of The Pursuit, in order to provide the main-stream media with experience and thought direction for red culture communication.
• DOI： https://doi.org/10.35534/cnr.0303006
• 引用： 郑御霖，王大丽．主流媒体红色文化传播中的互动仪式链研究——以《追寻：红色家书背后的故事》为例［J］．中国新闻评论，2022，3（3）：55-63．