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绽放“她力量”：“三八妇女节”议程设置探析——以《人民日报》官方微博为例

Blooming “Her Strength”: An Analysis of Agenda Setting of International Women’s Day —Take the Official Microblog of People’s Daily for Example

中国新闻评论 / 2022,3(3)：43-54 / 2022-08-10 341 293

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• 作者： 曹竞文      吴玉兰     
• 单位：

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• 关键词： 网络议程设置；妇女节；她力量
• Network agenda setting; Women’s Day; “Her Strength”
• 摘要： “三八”国际妇女节是纪念解放、争取平等权利的重要节日。近年来，由于公众对“妇女”一词的误解，国际劳动妇女节被各大媒体称为“女王节”“女神节”，“妇女节”背后的文化价值被解构。部分年轻女性认为“妇女”一词形容年纪较大的“大妈”，而不愿意过“妇女节”。本文以网络议程设置理论为研究视角，选取《人民日报》官方微博在今年“三八”国际妇女节的推文为研究对象，运用内容分析法探析其议题的设置与意义。
• The “March 8th” International Women’s Day is an important festival to commemorate liberation and strive for equal rights. In recent years, due to the public misunderstanding of the word “Women”, the International Women’s Day has been called “Queen’s Day”, “Goddess Day” by all the major media, the cultural value behind “Women’s Day” has been deconstructed. Some young women think that “Woman” describes the older “Aunt”, so they don’t want to celebrate International Women’s Day. Based on the theory of Network Agenda Setting, this paper selects the tweets from the official microblog of the People’s Daily on this year’s “March 8th” International Women’s Day as the research object, use content analysis to explore significance of its agenda.
• DOI： https://doi.org/10.35534/cnr.0303005
• 引用： 曹竞文，吴玉兰．绽放“她力量”：“三八妇女节”议程设置探析——以《人民日报》官方微博为例［J］．中国新闻评论，2022，3（3）：43-54．