At present, the exponential growth of modern technology represented by computer
technology has affected and changed contemporary life, making life convenient and efficient, but also
bringing a series of issues including data privacy and algorithm ethics. In 2020, a news report entitled
“Takeaway riders trapped in the system” brought the human-technical relationship back to the social
focus. The development of new media technology has emerged from the outside to the inside of the
person, reflecting the basic characteristics of the cyber era. This article attempts to use the relationship
between human and technology in the cyber era to explore the problems of technological inequality,
algorithmic bias, and false freedom brought about by modern technology under the ownership of
oligopoly and monopoly companies. Furthermore, in “technological determinism” and “technological
determinism” Under the influence of “argument”, we should embrace technology with reservations.