国际中文开源期刊平台

中国共产党人精神谱系传播的现状、问题与调适策略

The Present Situation, Problems and Adjustment Strategies of the Communication of the Spiritual Pedigree of the Communist Party of China

中国新闻评论 / 2022,3(1)：80-87 / 2022-02-10 479 428

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• 作者： 王继周      王瑞     
• 单位：

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• 关键词： 专刊专栏；短视频；联动；融合形态；场景传播
• Special column; Short video; Linkage; Fusion form; Scene propagation
• 摘要： 新时代如何传播好中国共产党人精神谱系是一项迫切任务。在目前的传播实践中，围绕中国共产党人精神谱系，开设专刊、专栏、专题成为传播常态，巧用电子海报新闻成为传播创新，电影、电视剧、文献纪录片掀起传播热潮。但明显存在注重“长视频”忽视“短视频”、专家学者的声音较弱、融合形态传播不足、“陈述式传播”占主导等问题。因此，加快短视频传播，推动媒体、学界、政治界、文艺界广泛联动，以H5 新闻、VR 新闻助力融合形态传播，从“陈述式传播”转变为“疑问式传播”，多维度推进场景化传播，是优化中国共产党人精神谱系传 播的调适策略。
• How to spread the spiritual pedigree of Chinese Communists in the new era is an urgent task. In the current communication practice, focusing on the spiritual pedigree of the Chinese Communists, setting up special issues, columns and special topics has become the norm of communication, skillfully using electronic posters and news has become a communication innovation, and films, TV dramas and documentaries have set off a hot spot of communication. However, there are obvious problems, such as paying attention to “long video” and ignoring “short video”, the voice of experts and scholars is weak, the communication of fusion form is insufficient, and “declarative communication” is dominant. Therefore, accelerating the dissemination of short videos, promoting the extensive linkage among the media, academic circles, political circles and literary and artistic circles, promoting the integration of H5 news and VR news, changing from “declarative communication” to “interrogative communication”, and promoting scenario communication in multiple dimensions are the adjustment strategies to optimize the dissemination of the spiritual pedigree of Chinese Communists.
• DOI： https://doi.org/10.35534/cnr.0301009
• 引用： 王继周，王瑞．中国共产党人精神谱系传播的现状、问题与调适策略［J］．中国新闻评论，2022，3（1）：80-87．