国际中文开源期刊平台

共情：短视频健康传播的关键要素

Empathy: The Key Element of Short Video Health Communication

中国新闻评论 / 2021,2(4)：27-32 / 2021-12-01 524 464

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• 作者： 郭淑敏     
• 单位：

  -

• 关键词： 共情；短视频；健康传播
• Empathy; Short video; Health communication
• 摘要： 信息技术的运用改变了传播方式，引发传播范式转向。尤其是短视频凭借自身优势在进行传播时超级话题效应明显。而“情感”因素在信息传播时也越来越随处可见。本文以新冠疫情期间的短视频传播现象为研究内容，可以看出短视频健康传播中的共情特征非常明显，包括个体化叙事，引发集体共鸣；内容接地气，提高传播效果；树典型榜样，挖掘闪光行动。基 于共情理论视角，可以从共情传播的“情绪传染”“观点采择”和“共情关注”三个阶段来探讨短视频健康传播路径。一是情绪传染：感受他人的感受。二是观点采择：想象他人的感受。三是共情关注：以行动相回应。在后疫情时代，利用短视频做好健康传播仍然非常重要，而单纯地将共情作为健康传播的维度是存在偏狭的，因此，本研究所提供的基于共情理论视角的短 视频健康传播路径仅为媒体提供一定参考。
• The application of information technology has changed the mode of communication and led to the shift of communication paradigm. In particular, the super topic effect of short video is obvious by virtue of its own advantages. The “emotional” factor is also more and more visible in the dissemination of information. Taking the phenomenon of short video transmission in COVID-19 as the research content, we can see that the empathy feature in short video health communication is very obvious, including individual narration and collective resonance. Content grounding to improve the communication effect; Set a typical example and excavate flash action. Based on the perspective of empathy theory, the path of short video health communication can be discussed from the three stages of “emotional infection”, “viewpoint selection” and “empathy concern”. One is emotional contagion: feel the feelings of others. Second, point of view selection: imagine the feelings of others. Third, empathy: respond with action. In the post epidemic era, it is still very important to make good use of short video for health communication, and it is narrow to simply take empathy as the dimension of health communication. Therefore, the short video health communication path based on the perspective of empathy theory provided by this study only provides some reference for the media.
• DOI： https://doi.org/10.35534/cnr.0204003
• 引用： 郭淑敏．共情：短视频健康传播的关键要素［J］．中国新闻评论，2021，2（4）：27-32．