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论《觉醒年代》在哔哩哔哩平台的传播价值

On the Communication Value of “The Awakening Age” on bilibili Platform

China News Review / 2021,2(3): 7-16 / 2021-12-01 535 800

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• Authors: 王梓萌      许静雯      王如妍      陈华靖      谢雨佳     
• Information:

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• Keywords: 觉醒年代；二次创作；红色影视；哔哩哔哩；传播价值
• “The Awakening Age”; Second creation; Red Film & TV; bilibili; Communication value
• Abstract: 2020 年底、2021 年初，《觉醒年代》在全网爆火。作为一部主旋律作品，这部电视剧摆脱了人们对于红色影视剧的刻板印象，取得了巨大的成功，这种成功与其在哔哩哔哩平台（以下简称 B 站）上的二次传播是相辅相成的。《觉醒年代》的二次创作与传播，不仅仅起到了娱乐休闲的作用，更发挥了“议程设置”功能，起到了文化教育和价值引领的重要作用。
• At the end of 2020 and early 2021, “The Awakening Age” has went viral across the Internet. As a main melody work, this TV series got rid of people’s stereotypes of TV series of red culture and achieved great success. This success is inseparable from its second dissemination on the bilibili platform (hereinafter referred to as station B). The second creation and dissemination of “The Awakening Age” not only played a role in entertainment, but also played a critical role in “agenda setting”, cultural education and values orientation.
• DOI: https://doi.org/10.35534/cnr.0203002
• Cite: 王梓萌，许静雯，王如妍，等．论《觉醒年代》在哔哩哔哩平台的传播价值［J］．中国新闻评论，2021，2（3）：7-16．