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媒体战役性报道的三大转变 ——以长江日报有关报道为例

Three Major Changes of Media Campaign Reporting —Taking Changjiang Daily as an Example

China News Review / 2021,2(3): 1-6 / 2021-12-01 522 447

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• Authors: 朱建华     
• Information:

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• Keywords: 战役性报道；媒体融合；长江日报
• Campaign report; Media convergence; Changjiang Daily
• Abstract: 战役性报道是将战争用语借用到新闻传播领域中的一种说法，是党报等主流媒体做好新闻舆论工作常见的一种样式。本文以长江日报 2020 年战汛报道为例，总结了主流媒体在媒体融合时代背景下战役性报道在报道指挥策划机制、采编人员工作作风、内容生产传播方式上的三大转变。
• Campaign report is a way of borrowing war terms into the field of news communication. It is a common style for mainstream media such as party newspapers to do a good job of news and public opinion. Taking the war flood report of Changjiang Daily in 2020 as an example, this paper summarizes the three major changes of the mainstream media in the reporting command and planning mechanism, the work style of editors and editors, and the mode of content production and communication.
• DOI: https://doi.org/10.35534/cnr.0203001
• Cite: 朱建华．媒体战役性报道的三大转变——以长江日报有关报道为例［J］．中国新闻评论，2021，2（3）：1-6．