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政务类新媒体公共内容传播及人才培养策略 ——以国家卫健委《健康中国》微信公众号为例

Public Content Dissemination and Personnel Training Strategy of New Government Media —Take the WeChat China Official Account of the National Health Council “Healthy China” as an example

中国新闻评论 / 2021,2(1)：20-28 / 2021-02-18 594 664

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• 作者： 李婷     
• 单位：

  江西省商务经济发展研究院（新经济研究中心），南昌

• 关键词： 政务类新媒体；人才战略；公共内容传播
• Government new media; Talent strategy; Public content communication
• 摘要： 互联网技术迅猛发展，政务内容网络传播需求日益扩大，政务类新媒体如雨后春笋不断涌现，政务融合传播的舆论阵地和队伍越来越壮大。本文通过分析国家卫健委官方微信公众号《健康中国》（jkzg-nhfpc）及相关政务类新媒体内容，探讨政务类新媒体内容传播运营相关经验模式、现实困境、引导策略以及探析政务类新媒体内容传播运营人才需求，以终为始反思新闻传播教育。新闻传播教育应顺应智媒体时代网络传播运营多变的发展需求，发扬专业主义精神，培养一专多能的政务类新媒体运营人才。
• With the rapid development of Internet technology, the demand for network communication of government affairs content is expanding day by day, new government affairs media are springing up, and the public opinion position and team of government affairs integration communication are growing. This paper analyzes the official WeChat public China’s official account of jkzg-nhfpc and related government new media content, explores the relevant experience mode, practical difficulties and guidance strategies of the new media content of government affairs, and explores the needs of the new media content broadcasting talents in the government affairs, so as to start reflecting on journalism and communication education. News and communication education should conform to the changeable development needs of network communication operation in the era of intelligent media, carry forward the spirit of professionalism, and cultivate government new media operation talents with one specialty and multiple abilities.
• DOI： https://doi.org/10.35534/cnr.0201002
• 引用： 李婷．政务类新媒体公共内容传播及人才培养策略——以国家卫健委《健康中国》微信公众号为例［J］．中国新闻评论， 2021，2（1）：20-28．